Danielle Silva is a business professional focused on branding, advertising, and marketing strategy. She loves building programs, solving problems, and believes in the power of communication. She has been writing consistently since third grade when her first series of journal entries began as, "Dear Dairy." Luckily she stayed in school and developed a knack for creative and analytical thought processes.
Originally from Maine, she loves the outdoors, salt water, and nice people.
Master of Business Adminstration, Entreprenuership
University of Notre Dame
Bachelor of Science, Marketing, Drawing
South Bend, IN, USA
Providence, RI, USA
Experienced Commercial Leadership Program (ECLP)
ECLP is a leadership rotational program for marketing and sales professionals.
Life Care Solutions Global Marketing Operations
Driving adoption of a Digital Sales Aid app in the US, Africa, Middle East and other growth markets through training and launch plans. Developing the Life Care Solutions brand story.
Global Salesforce.com Enablement Leader
Danielle developed a global campaign to promote the adoption of Salesforce.com and a new CPQ system across 7 regions and 10 languages. She established global metrics for the campaign to ensure success. She also wrote and delivered multiple 1:1 and key organizational announcements.
Strategic Initiatives Summer Associate, ECLP
Danielle was a part of the corporate GE Capital team and helped to produce multiple reports for internal stakeholders. She additionally led peers in a global market size project for the Oil & Gas division - assessing the market for LNG and CNG products.
Brand and Advertising Manager, Corporate Marketing
With experience as an Analyst and as an Associate of the Corporate Marketing department at Unum Group, Danielle developed national advertising and media campaigns for Unum US. She managed multiple agency projects, internal stakeholders, and management requests. She addressed projects with an open mind, delivering on expectations, clearly defining the needs for each project and working through challenges. In this role, she also managed the Brand & Advertising Associate, the Unum Brand guidelines across all functions, the NBA Development League sponsorships, and all media buys for Unum US.
Milwaukee, WI, USA
Milwaukee, WI, USA
Norwalk, CT, USA
(5 years total)
GE Training via ECLP & Crotonville Learning Center
FastWorks Everyday, Outcome Marketing, Influencing Skills, Presentation & Speaking, Outcome Selling (May), Becoming a Digital Industrial Leader (May)
Basic Adobe Creative Suite: Illustrator, InDesign, Photoshop
Microsoft Office: PowerPoint, Word, Excel
Procreate (Drawing App)
Salesforce.com Reports & Dashboards